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Social Media Marketing Exam
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Which social media platform would be best for business-to-business marketing?
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LinkedIn
Facebook
Instagram
YouTube
Strategically, how should social media marketing be used to improve business?
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Brand Awareness
Criticising Competitors
Malicious Business Deals/Scams
Social media marketing can be used throughout the customer journey in completing a business transaction. Which stage is the first in the customer journey?
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Awareness
Consideration
Conversion
Advocacy
Which theory within social media marketing: “describes the steps consumers take before making a purchase”?
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The AIDA Model
Engagement Theory
Social Influence Theory
Diffusion of Innovations
Which theory within social media marketing: “Analyses how new ideas and trends spread on social platforms”?
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The AIDA Model
Engagement Theory
Social Influence Theory
Diffusion of Innovations
Which of the following is a future trend all aspiring Social Media Marketers should keep an eye out for?
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Augmented Reality (AR) Marketing
Newspaper Marketing
Magazine Marketing
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