Marketing Fundamentals Exam - Waseem Home Study

1. What is your name?

This name will be used on your certificate.

2. What is your primary language?

This language will be used for your certificate.

3. Which of the following is typically considered a part of the traditional marketing process? (Select 1 correct answer).

Designing a Customer-Driven Marketing Strategy

Copying Successful Techniques and Strategies from Competitors

Using AI to Develop Marketing Ideas

Understanding the Marketplace and Customer Needs

4. How can a marketer “segment” a market during the research stage? (Select 1 correct answer).

Creating a distinctive image of the product in the minds of the target audience.

Dividing a market into distinct groups with similar needs or characteristics.

Selecting one or more segments to serve.

5. Which psychological factor can affect a consumer behaviour? (Select 1 correct answer).

Income

Traditions

Social status

Belief

6. Which social factor can affect a consumer behaviour? (Select 1 correct answer).

Lifestyle

Age

Motivation

Family

7. Which cultural factor can affect a consumer behaviour? (Select 1 correct answer).

Peer Influence

Occupation

Perception

Traditions

8. Which of the following does market research typically involve? (Select 1 correct answer).

Budgeting for future campaigns

Testing the marketed product

Collecting and analysing data.