Marketing Fundamentals Exam - Waseem Home Study

1. How can a marketer “segment” a market during the research stage? (Select 1 correct answer).

Selecting one or more segments to serve.

Creating a distinctive image of the product in the minds of the target audience.

Dividing a market into distinct groups with similar needs or characteristics.

2. Which of the following is typically considered a part of the traditional marketing process? (Select 5 correct answer).

Capturing Value from Customers

Copying Successful Techniques and Strategies from Competitors

Designing a Customer-Driven Marketing Strategy

Constructing a Marketing Mix

Understanding the Marketplace and Customer Needs

Using AI to Develop Marketing Ideas

Building Customer Relationships

3. Which psychological factor can affect a consumer behaviour? (Select 1 correct answer).

Social status

Belief

Traditions

Income

4. Which social factor can affect a consumer behaviour? (Select 1 correct answer).

Motivation

Lifestyle

Family

Age

5. Which cultural factor can affect a consumer behaviour? (Select 1 correct answer).

Peer Influence

Perception

Income

Attitudes