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Social Media Marketing Exam

This short test will evaluate the knowledge acquired from the online course of the same name.

Complete this Social Media Marketing exam to acquire your free certificate.

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1. Social media marketing can be used throughout the customer journey in completing a business transaction. Which stage is the first in the customer journey? (Select 1 correct answer).

 
 
 
 

2. Which social media platform would be best for business-to-business marketing? (Select 1 correct answer).

 
 
 
 

3. Which theory within social media marketing: “describes the steps consumers take before making a purchase”? (Select 1 correct answer).

 
 
 
 

4. Which theory within social media marketing: “Explains how social networks and influencers affect behaviour”? (Select 1 correct answer).

 
 
 
 

5. Which theory within social media marketing: “Analyses how new ideas and trends spread on social platforms”? (Select 1 correct answer).